Ethnographic Research & Survey Design
Using participant observation, interviews, cognitive anthropology, and intercept research to understand how people interpret, navigate, and respond to urban systems.
Participant Observation & Behavioral Mapping
Embedding directly within public markets, transit nodes, commercial corridors, healthcare settings, and residential spaces to document routines, lived constraints, social interaction, and spatial behavior as they unfold. Field jottings and extended ethnographic notes are translated into structured qualitative evidence that helps explain the behaviors and trade-offs conventional datasets may not capture.
Cultural Domain Analysis & Grounded Survey Design
Using systematic free-listing, pile sorts, salience analysis, and semantic categorization to identify how different stakeholder groups understand important concepts in their own terms. These methods help uncover locally meaningful variables and improve survey design before larger quantitative instruments are launched.
In-Depth Interviews & Rapid Intercept Research
Conducting semi-structured interviews and rapid intercept research across commercial corridors, transit systems, healthcare catchments, and public spaces to understand motivations, trust, adoption barriers, informal support systems, and everyday decision-making.
Ethnographic Coding & Decision-Focused Synthesis
Organizing interviews, observations, field notes, and visual documentation into recurring themes, behavioral patterns, and decision-relevant findings. Qualitative insights can stand alone or be integrated with GIS, econometric, and market analysis to interpret why measurable patterns appear on the ground.
FIELD NOTES & WORKING RESEARCH
Read ethnographic field notes, visual documentation, methodological reflections, and ongoing spatial research.
ETHNOGRAPHIC FIELDNOTES
Field notes, ethnographic reflections, and spatial observations from ongoing urban research.
